What Actually Happens When You Book a Brand Identity With Me (A Behind-the-Scenes Walkthrough)
You’ve thought about booking a brand identity. You’ve poked around my site. You’ve probably even added it to a to-do list you keep ignoring.
Here’s what’s stopping you, I bet: you don’t know what actually happens after you hit “book.”
Completely fair. Nobody wants to send $650 into the void and just... hope. So let me walk you through exactly what working with me looks like, from the inquiry all the way to the brand you’re finally proud of.
Step 1: The inquiry (this is easier than you think)
You fill out my contact form. It’s short. You tell me about your business, where you’re stuck, and what you’re hoping for. No novels required.
I get back to you within a day or two. If we’re a fit, I send over a short kickoff questionnaire and my booking link.
That’s it. No phone tag. No “we’ll get back to you” limbo.
Step 2: The kickoff questionnaire (the fun part)
This is where the magic starts.
My kickoff questionnaire is designed to get at the real stuff. Not just “what colors do you like.” I want to know who your dream client is, how you want them to feel, what you do differently, and what your business is really about.
Most clients tell me this is the most clarifying exercise they’ve done for their business all year. Free therapy, kind of.
Step 3: Strategy before design (always)
This is my measure twice, cut once moment..
This is where I differ from a lot of designers. I don’t start mocking up logos the day you book. I sit with your business first.
I look at your offer. Your audience. Your existing visuals. Your competitors. Your vibe. I take notes. I listen. And then I put together a direction that’s actually strategic, not just pretty.
Pretty is easy. Pretty that works? That takes a minute.
Step 4: First drafts (you get opinions, babe)
About a week into our two-week timeline, I send you concepts. Real ones. With context. I’ll tell you why I made the choices I made, what the thinking is behind each direction, and where I see it going.
You give me your honest reaction. “Love it.” “Hate it.” “Can we try this but with more warmth.” All of it is welcome.
I’d rather you tell me what’s not working now than nod politely and hate the final files. Tell me the truth. This is your brand.
Step 5: Refinement (a few rounds, no chaos)
We’ll go through a couple of rounds of refinement. I’ll tweak, you’ll react, we’ll narrow in.
This isn’t a 47-round back-and-forth. It’s intentional. We’re chiseling toward a finished brand, not throwing spaghetti. By round two or three, you’re usually like “yes, this is it.”
Step 6: Delivery (the good part)
At the end of two weeks, you get:
Your full logo suite (primary logo, secondary, submark, favicon... the whole family)
Your color palette (with hex codes so you can use it anywhere)
Your typography (what to use where, so you’re not guessing every time you make a post)
A brand style guide PDF (so future-you, or future designers, have the playbook)
Everything you need to show up looking polished and put-together, whether you’re on Instagram or pitching a dream client.
Step 7: The check-in
I don’t disappear after delivery. I follow up. I make sure you feel confident using everything. If you have a question a week later about which logo to use where... text me. Friend in your corner, remember?
What it costs, what it takes from you, what you walk away with
Investment: $650
Timeline: 2 weeks
Your time: maybe 3–4 hours total across the whole project
What you get: a brand you’re actually proud of, a strategy behind it, and a confident “yes, this is my business” feeling every time you share it
If this sounds like what you’ve been waiting for, let’s make it happen. Book a Brand Identity Package, and we’ll get you on the calendar. Your brand glow-up is overdue, friend. Let’s go.
